In this final (6 of 6) video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse gives marketers insight into how, when and why to launch campaigns that match the needs of the customer based on where they are in the lifecycle journey. Mark explains how the CTI CustomerUniverse makes it easy to identify, target and
CTI CustomerUniverse and Customer Lifecycle Management
In this part 5 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how the solution gives marketing professionals the power to analyze and act on every interaction your customers have with your brand, all in one trusted and reliable view. This single-trusted view increases your ability to execute highly effective campaigns
The Equifax Hack – The Ingredients for Misery
On Sept 7, 2017, Equifax announced they were hacked sometime between May and July of this year. The incident potentially impacts around 143 million U.S. consumers, exposing names, Social Security numbers, birth dates and more. All the ingredients identity thieves need to cook up some misery. Obviously, we all have reason to be concerned by this breach
CTI CustomerUniverse: Insights and Analytics
In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as