CTI CustomerUniverse – Campaigns Across the Lifecycle

In this final (6 of 6) video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse gives marketers insight into how, when and why to launch campaigns that match the needs of the customer based on where they are in the lifecycle journey.  Mark explains how the CTI CustomerUniverse makes it easy to identify, target and

CTI CustomerUniverse and Customer Lifecycle Management

In this part 5 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how the solution gives marketing professionals the power to analyze and act on every interaction your customers have with your brand, all in one trusted and reliable view. This single-trusted view increases your ability to execute highly effective campaigns

The Cause of the Equifax Breach: Why Being Right Still Feels Lousy

I recently wrote a blog about my thoughts on the Equifax breach and predicted that, once the cause of the breach was revealed, it would be attributed to human error and could have been completely preventable.  As it turns out, I was right.  While perusing one of my favorites IT websites, The Register, I came

The Equifax data breach – why their failure is now my problem

Like many of us who heard about the Equifax data breach last week, I went to their website over the weekend to check if my data was one of 143 million accounts that may have been compromised.  Sure enough, it was.  Fabulous.  I was promptly directed to another Equifax webpage and notified I was eligible

The Equifax Hack – The Ingredients for Misery

On Sept 7, 2017, Equifax announced they were hacked sometime between May and July of this year. The incident potentially impacts around 143 million U.S. consumers, exposing names, Social Security numbers, birth dates and more. All the ingredients identity thieves need to cook up some misery. Obviously, we all have reason to be concerned by this breach

CTI CustomerUniverse: Insights and Analytics

In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as


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