Success Starts with the Basics for Marketing Analytics

Posted on by Bart Modrzynski

Think about the end before you begin — Over the last century, generations of marketers have seen the rise of new media frontiers from radio, to cable TV and the Internet and quickly learned how to harness their potential. But even a few years ago, very few of them would have imagined the possibilities available

Data Preparation as a Key to Success in Analytics

Posted on by Bart Modrzynski
Critical Security Controls Assessment

Data analytics is a process, where information is gathered, modeled and interpreted, with the end goal of providing insights and implications for the business decision-making. Data project pipeline To be successful in it, we must approach a data project in a methodical way. There is a sequence of steps—a data project pipeline with four general


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