Customers the More Things Change the More They Continue Changing

Posted on by Craig Tomarkin
Customer analytics

Does your data accurately reflect your customers’ behavior or does it tell a limited story about when and why they bought your product? Your customer data is a moving target. If you use machine learning to predict how your customers behave now, based on how they behaved at the time they bought your product, then

Machine Learning Marketing Attribution – Game Changer or Gimmick?

Posted on by Mark Janowicz

At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues.  There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge


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