Does your data accurately reflect your customers’ behavior or does it tell a limited story about when and why they bought your product? Your customer data is a moving target. If you use machine learning to predict how your customers behave now, based on how they behaved at the time they bought your product, then
At CTI, we have been helping our clients harness the power of marketing analytics to grow revenues. There is no shortage of customer centric data, but the real trick is the ability to bring all the data points together in a cohesive and useful manner this is actionable. It is truly a big data challenge
In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as
In this part 3 of 6 video blog series: Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with a complete 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how the collecting, combining and visualization of a number of marketing metrics from customer analytics
In our latest blog the “CTI CustomerUniverse was not created by the Big Bang Theory” my colleague, Mark Janowicz, describes how through a systematic approach, using data and technology, we help businesses glean true insights about their customers. Continuing this important and interesting topic, I’d like to focus on the Social Media Analytics of the
The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace. In the end, marketing is trying to capitalize on customer to drive more revenue. An interesting thing happened as we were discussing what enables you to do CLM and how to capitalize on customer,
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