Customers the More Things Change the More They Continue Changing

Customer analytics

Does your data accurately reflect your customers’ behavior or does it tell a limited story about when and why they bought your product? Your customer data is a moving target. If you use machine learning to predict how your customers behave now, based on how they behaved at the time they bought your product, then

Success Starts with the Basics for Marketing Analytics

Think about the end before you begin — Over the last century, generations of marketers have seen the rise of new media frontiers from radio, to cable TV and the Internet and quickly learned how to harness their potential. But even a few years ago, very few of them would have imagined the possibilities available

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