In this 3rd of 6 Vblogs, CTI’s Ben Thurston explains to Mark Janowicz that there is no one cybersecurity solution that will solve all problems when it comes to data security. The best approach, Ben explains is a multi-layered one. The data that is owned by your marketing team contains a lot of important and
Marketing people have access to a lot of customer data – and that makes them prime targets for data breaches – Mark Janowicz talks to Ben Thurston about what marketing professional needs to know about cybersecurity. In this second of six video blogs, CTI’s Ben Thurston explains that not all data are treated equally and
Lessons Not Learned from Target – Why Equifax Type Breaches Will Continue. It’s hard to believe the massive data breach at Target that cost their CEO and CIO their jobs occurred almost four years ago. It was a very high-profile data breach that should have put all C-suite executives on notice that if you fail
Cybersecurity and marketing analytics go hand-in-hand because at the end of the day it’s still about keeping data about your customer and prospects safe and out of the hands of cyber criminals. You certainly do not want the theft of sensitive information to be the next news headline! In this first of six video blogs,
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