Framework: CTI’s Next Best Action Framework

 

CTI’s Next Best Action Solution Framework provides a persistent unified customer information across many different sources and channels. Solutions allow you to act on AI-powered intelligence to recommend the next best relevant, contextual customer engagement.

We offer a collaborative and consultative approach to developing a top-down definition of your customer’s lifecycle and bottom-up understanding of the underlying customer data ecosystem. The analysis will identify initial gaps or areas for improvement throughout the customer journey. Our discovery process will provide a Customer Journey Roadmap that will identify and detail gaps and suggest how to begin the journey towards achieving a holistic view of your customer.

 

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