Our digital marketing 360 solution framework is a modern master data management solution that addresses the complexities of harnessing the continuum of the customer experience to synthesize a true lifecycle of their journey. Our data platform provides trusted secure data and incorporates data science and machine learning to serve the need for deeper insights to improve customer engagement providing the highest quality services and cost efficiencies.
The Intelligent Customer Data Platform is a modern master data management application to solve the modern complexities of ingesting omnichannel customer touchpoints of structured and unstructured data to synthesize a true 360-degree view of the customer. This platform becomes the engine for serving the related needs for customer analytics, lifecycle management, segmentation and personalization, and campaign optimization.
Visualize real-time data with historical behavioral activities such as buying history, interactions, and campaigns in a holistic customer profile. Use insights and analytics to drive marketing activities. Engage in data exploration at your convenience using advanced data visualizations and interactive reports.
Leverage our pre-built customer lifecycle and customer journey dashboards to manage the customer lifecycle and brand identification from identified to loyal. Analyze and act on every customer interaction in a single, complete view across all channels. Maximize engagement and spend at any stage in the lifecycle.
Use advanced data visualization and dashboards to develop accurate personas and segmentation of customers and prospects. Create cross-segment programs that appeal to defined demographics and deploy appropriate reward and recognition programs.
Use machine learning models to identify optimal customer experience. Connect the customer journey with your customer engagement campaigns from digital acquisition, on-boarding, retention, growth, and loyalty to deliver the next best action, offer and message in the right channel.
Understand the revenue value and health of all your customers across all campaigns using attribution modeling. Leverage pre-built data models, metrics and campaign performance dashboards.
Providing Next Best Action with an Intelligent Data Platform