A leading global investment bank, rich in customer data, faced challenges transforming that data into actionable insights. Their legacy platforms were also ill-equipped to support modern omnichannel engagement and scale with growing data demands.

CTI addressed these challenges by building a centralized, authoritative data repository on an expandable architecture. We layered in advanced analytics and AI to power predictive modeling—enabling propensity-to-buy scoring, behavioral profiling, and targeted strategies to boost conversion, engagement, and retention.