CTI CustomerUniverse and Customer Lifecycle Management

In this part 5 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how the solution gives marketing professionals the power to analyze and act on every interaction your customers have with your brand, all in one trusted and reliable view. This single-trusted view increases your ability to execute highly effective campaigns

CTI CustomerUniverse: Insights and Analytics

In this part 4 of 6 video blogs, Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with insights and analytics to help complete the 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how customer insights and analytics allow Marketers to review behaviors as

CTI CustomerUniverse: Getting to a 360-Degree View of the Customer

In this part 3 of 6 video blog series: Mark Janowicz, Product Director of CTI CustomerUniverse explains how CTI provides marketers with a complete 360-degree view of the customer. Touching on the unique attributes of the CTI CustomerUniverse; Mark discusses how the collecting, combining and visualization of a number of marketing metrics from customer analytics

CTI CustomerUniverse: Data Integration is Key to Marketing Success

In this part 2 of 6 view blog series: In a recent survey conducted by CTI, marketers listed data integration as the number one obstacle to their ability to arrive at a single, trusted and complete 360-degree analytical view of their customers. In his latest video blog, CTI CustomerUniverse Product Director, Mark Janowicz talks about

CTI CustomerUniverse a single, integrated view of the customer

Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they

Rethinking HR Performance in the world of Cloud and Workday

I’ve been in the Data Analytics space for a long time and over the years I’ve worked on numerous HR “reporting, dash-boarding, and data warehouse projects.”  Actually,  I am in the process of wrapping up a 6 month project that integrates analytics into a Workday environment. Just to level set, Workday, is highly regarded as

Are You and Your Data Ready for NYCRR 500 Regulations

n March 1st, 2017, the New York State Department of Financial Services put into effect new cyber security requirements of its ‘covered entities’. Those entities include banks, trusts, budget planners, check cashers, credit unions, money transmitters, licensed lenders, mortgage brokers or bankers, and insurance companies that do business in New York. Here is a quick

The Art of Social Media Analytics

In our latest blog the “CTI CustomerUniverse was not created by the Big Bang Theory” my colleague, Mark Janowicz, describes how through a systematic approach, using data and technology, we help businesses glean true insights about their customers.  Continuing this important and interesting topic, I’d like to focus on the Social Media Analytics of the

A new IT Paradigm? Hardly – still the “I” before the “T”

From Data to Decisions — I’ve made my career in the world of enterprise computing and have lived through the barrage of marketing slogans that have accompanied decades of “paradigm” shifts. Do you recall the professed wisdom of these marketing mantras? HP told us “Invent”, but maybe we should first…. “Think” as IBM had suggested

ABC’s of Analytics for Marketing Engineering

In today’s competitive and Omni-channel markets, the key to success of each business is understanding its customers. Through a systematic approach of harnessing data, leveraging analytics and knowledge, one can drive effective marketing decisions in a technology-enabled and model-supported interactive decision process. Customer Segmentation We live in a diverse society where customers differ in their


© Corporate Technologies, Inc.   |  Privacy & Legal