Medical Affairs develops partnerships with influential healthcare professionals (known as “key opinion leaders”) to drive product awareness and market penetration. This involves product development, product launches, and research programs to support market expansion-generating and disseminating new clinical and scientific data, to inform and educate healthcare professionals and secure access and reimbursement for products through health outcome studies. CTI conceived and implemented medical affairs analytics and compliance measures for Medical Scientific Liaison (MSL) activity that satisfied Sunshine Act compliance requirements, and provided insight from the field level all the way to executive management.