For the past few years we’ve worked closely with Higher Education Institutions on applying data analytics to optimize student admissions, financial aid, student retention and academic outcomes. We recognized from the onset that this student “lifecycle” has a straight progression to an alumni lifecycle which has a critical goal of fostering school loyalty and giving.
The era of Big Data has been growing over the last 10 years. Many enterprises have deployed a Hadoop distribution and have put in as much data as possible hoping to solve business problems and drive growth. Data is the new currency is what we all hear, and we hoard all data we can get
Marketing professionals are keenly aware that their greatest opportunity and yet their biggest challenge lies in the ability to transform data into meaningful information to provide the right insight at the right time. In this introductory video blog, Mark Janowicz, Product Director for the CTI CustomerUniverse explains how we help marketers overcome the challenges they
The other day a colleague and I were discussing closed loop marketing (CLM) and what it really means in the marketplace. In the end, marketing is trying to capitalize on customer to drive more revenue. An interesting thing happened as we were discussing what enables you to do CLM and how to capitalize on customer,
Data Governance and Student Success — I just attended the Higher Ed Data Warehouse (HEDW) conference, which this year was hosted at the University of Arizona in Tucson. This is our second year attending (as a sponsor). U of A is a sizeable institution with an excellent facility to accommodate the 300+ attendees. And Tucson
Student Life-cycle at HEDW Conference — On April 23rd – 26th, CTI is once again sponsoring the Higher Education Data Warehouse conference. Last year at the conference we introduced the concept of the “Student Lifecycle” to drive recruitment, retention and success. The impact of analytics is driving improvements in University performance across a broad
From Data to Decisions — I’ve made my career in the world of enterprise computing and have lived through the barrage of marketing slogans that have accompanied decades of “paradigm” shifts. Do you recall the professed wisdom of these marketing mantras? HP told us “Invent”, but maybe we should first…. “Think” as IBM had suggested